Social Strategy and Campaigns

Catch The Winter Wave: A Visit California Digital Influencer Campaign

To highlight the diverse array of winter activities available in the state, Visit California partnered with three outdoor and adventure-focused digital influencers as part of an integrated campaign around the 2017-18 snow season.

Each influencer experienced a “Catch the Winter Wave” itinerary, taking in beach and ski destinations across the Golden State. Each was tasked with content creation and social amplification across respective blogs, Facebook, Twitter and Instagram channels and Instagram stories.

Topline Results included:

  • 170 pieces of unique content
  • A combined reach of 12.2 million
  • Over 19.3 million impressions
  • Over 1.2 million engagements
  • Over $4.5 million in advertising value

City With Soul Digital Influencer Campaign: Visit Jackson 

Y travel blog pic.png

In a dual effort to showcase the variety of travel, family, culture and culinary offerings found in Jackson, Mississippi, as well as promote Visit Jackson’s recent docuseries, City With Soul;  I partnered with Visit Jackson p to develop the strategy, engagement and activation of the City with Soul Influencer Program, securing six top-tier, targeted influencers, with the goal of producing social, visual and editorial content that establishes destination awareness, driving social engagement, building SEO authority and providing compelling content for Visit Jackson’s use in the future.

Not only did this campaign win an HSMAI Award (Silver) in the influencer category, it produced:

  • 483 posts across six influencer channels
  • More than 2.7 million potential audience reach of messaging and 22 million+ timeline deliveries
  • More than 243k in total engagements
  • Influencers drove more than 600 visits to City with Soul Docuseries


Explore Asheville Digital Influencer Campaign

Divergent Travelers Asheville Video

Daily Social Media Management: Tourism Authority of Thailand (Canada)

TAT IG overview

Daily Social Media Management: Traveler’s Voice 

Traveler’s Voice is  a national coalition that aims to inform and empower travelers, as well as influence policy. Through engaging with travelers, the organization spreads its message on the importance of modernized infrastructure. 


Daily Social Media Management: Twitter, Traveler’s Voice